Content
- Marketing
As Content Marketing specialists, we make you a leader in gaining great leads on content viewers and converting them into customers today – no more missing out on sales!
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
Why choose us?
- Content-Marketing expert as direct contact person
- Highly professional Content-Marketing team
- Fair and transparent billing
- 30+ years of experience
- Holistic approach with a view to all factors
- Objective and individual Content-Marketing consulting
- Free initial consultation
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Call us directly or feel free to write us an E-Mail and have your reply within latest 24 hours.
In all projects, we accompany our customers from the idea through conception and implementation to operation.
We work in an agile manner and develop ideal solutions together.
Components of Content-Marketing
Brand awareness!
Social Media Marketing
Through social media, companies are able to reduce the distance to their customers. They have the opportunity to receive information from their customers and use it, for example, to improve products and services and to predict what customers’ needs will be in the future.
Make the difference!
Influencer Marketing
Influencer marketing will continue to play an important role in 2022. The majority (45 percent) are planning on an increasing budget for this year. Almost three quarters of the respondents see an improvement in communication with their target group as a clear advantage of influencer marketing.
Get ahead of the train and use the advantage of influencer marketing by using the authenticity and credibility that influencers have towards their followers.
Use the leads you have!
Email-Marketing
Low wastage: With email marketing, interest-based campaigns can be implemented. Spreading losses can be effectively minimised.
Measurability: Professional solutions offer detailed reporting of the most important key performance indicators (KPIs), such as open and click rates, in order to measure the response of the recipients.
Use the leads you have!
SMS-Marketing
Due to the increasing number of mobile phones, SMS marketing has become a central marketing tool. And for good reason, because SMS messages achieve an opening rate up to three times higher than comparable e-mail campaigns.
Do great things greater!
Public Relations
PR should be used to change the reputation of a brand, reach new target groups, form opinions or focus attention on a specific issue. It creates transparency, which is very important to customers.
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We are available for you by e-mail, telephone or contact form.
Why content marketing? 12 reasons
Why should you use content marketing?
- Content marketing raises your profile
- Content marketing increases trust in your brand
- People research & compare online
- Content marketing helps you learn more about your target groups
- High-quality content marketing has a long-term effect
- Content marketing helps build customer loyalty
- Content marketing can position you as an expert
- Content marketing is cost-effective
- People are often looking for information, not products
- The buyer's journey is often predominantly digital
- Content marketing increases your website traffic
- Content marketing is measurable
Goals in content marketing
One of the first things you do as soon as you start your content marketing is to define goals. You should make sure that your goals are S.M.A.R.T., i.e. Specific, Measurable, Achievable, Realistic and Time bound.
The following Key Performance Indicators can be used to define your goals in content marketing:
- Brand Awareness
- Traffic increase
- Lead generation
- Customer conversion
- Customer loyalty
- Upselling
Why you need a content marketing strategy
Suppose you want to build a house. After you have bought a plot of land, you go to an architect and have your house planned. There should be a bright, open kitchen from which you can go into the living room, separate bathroom and toilet, and three bedrooms. After all, you are smart and consider that there might be children one day. As soon as the plan is finalised and approved, construction can begin.
Would you build a house without a plan? Of course not. Why would you do content marketing without a strategy?
The architect in our example is your strategist who creates the framework for your content marketing. You may be successful in the short term with individual contents without a strategy, but believe us: long-term success is not possible without a content marketing strategy.
Most of the time, we don’t talk about content marketing strategy, but about content strategy. Even if the terms are used synonymously in many places, they do not mean quite the same thing.
Difference between content strategy and content marketing strategy
Content marketing is a discipline, just as newsletter marketing, digital marketing, event marketing, etc., are. To be able to implement all these disciplines operationally, you need a strategic approach, a content marketing strategy.
Contact us
Make your request here now. 👋
We are available for you by e-mail, telephone or contact form.
If you’re ready to take your business to the next level, then you are definitely at the right place.
WE CONVERT is an experienced digital and content creation marketing agency.