Marketing
Strategies
Know what to do, when you do it, how you do it, why you do it and who does it! All the “w” taken care of at a glance!
Efficient marketing can make a major contribution to the success of a company. Used correctly, marketing not only helps to attract new customers, but also to achieve consistently higher profitability.
However, the heart of marketing is the marketing concept, which describes all marketing measures in detail.
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First things first
A marketing strategy is a kind of guideline for implementing your business goals when it comes to beating the advertising drum for yourself and your product or service. It describes how you plan to achieve these goals. A marketing strategy is usually an official document that is visible to all employees so that there is clarity about the desired course of action.
Why does your company need a marketing strategy?
You may think that you don’t need a marketing strategy for your business, or at least not yet. You will take care of all the essentials first, and then your marketing strategy when you have more budget and an established customer base.
We don’t want to be a killjoy, but without a marketing strategy there is no customer base.
Unfortunately, a lot of start-up businesses make this mistake. But after reading this, hopefully you are not one of them. Below are some reasons why it is so important to create a marketing strategy early on.
Your strategy shows you the way
Getting in your car and driving off without knowing your destination or how to get there is pretty pointless. You waste time and fuel and you might get lost. Your marketing strategy is like a road map for your business and your marketing efforts. If you don’t have a strategy, you are wasting time and money on things that are unnecessary or inappropriate for your business and its goals.
As the marketing strategy definition suggests, your strategy must describe your goals and how you intend to achieve them. It will serve as a guide for you and your staff and you can refer back to it at any time. Our marketing strategy for you ensures that everyone speaks the same language and is clear about their next steps.
The four Ps of marketing strategies
A good marketing strategy makes it possible to define the product policy, the price policy, the distribution policy and the communication policy.
In marketing language, these components are known as the 4 “Ps”.
These are the four pillars of advertising activity:
- Product
- Price
- Place
- Promotion
Classic marketing strategies include:
- Direct marketing
- Networking
- Influencer marketing
- Referral Marketing
- Event marketing
- Guerrilla Marketing
Your marketing activities take centre stage
If you are new to the business and don’t have much experience in marketing, you may be tempted to try too much at once. You may think you need to be present on every social network, place ads on all platforms and perfect your emails at the same time.
It is much better to focus on fewer marketing methods and platforms.
With our know-how we will guide you on your way and work out a strategy which makes the most sense for your brand. And then you can invest your time and money in those things that appeal most to your target audience.
Contact us
Make your request here now. 👋
We are available for you by e-mail, telephone or contact form.
If you’re ready to take your business to the next level, then you are definitely at the right place.
WE CONVERT is an experienced digital and content creation marketing agency.