Video
- Marketing
As Video Marketing specialists, we help you dive deeper into the world of digital marketing and gain more customers by doing so.
Anyone who relies on online marketing and high attention on the internet can no longer ignore the moving medium. Videos can explain complex processes within a few minutes, present news in an exciting way and create a completely different level of attention than texts or graphics. Using online videos in video marketing in a targeted way means taking a closer look at target groups, medium, techniques, timing and platforms and using all channels that make sense for the respective video. It depends on the type of video and the orientation of the creator or the company, because quick cuts, crisp cartoons or loud music do not always suit the desired audience.
Why choose us?
- Video-Marketing expert as direct contact person
- Interdisciplinary Video-Marketing team
- Fair and transparent billing
- 40+ years of experience
- Holistic approach with a view to all factors
- Objective and individual Video-Marketing consulting
- Free initial consultation
Request a Call Back
Call us directly or feel free to write us an E-Mail and have your reply within latest 24 hours.
In all projects, we accompany our customers from the idea through conception and implementation to operation.
We work in an agile manner and develop ideal solutions together.
Components of Video-Marketing
Moving picture
Video production
Because a majority of internet users use video portals such as YouTube or Vimeo, videos are an important tool for companies in their marketing strategy. This gives them the opportunity to communicate with potential customers and strengthen their branding.
Still picture
Photography
Web development is the functionality behind the website.
In essence, it is the programming, or rather the maintenance and further development of a website.
Web development often revolves around the basic structure of the website. This begins with the selection of the appropriate server and the installation of the content management system.
Contact us
Make your request here now. 👋
We are available for you by e-mail, telephone or contact form.
8 reasons why now is the right time – Online Video Marketing
Take advantage of unprecedented reach with online video
With websites based on the building-block principle, various providers now allow pages to be put together without any programming knowledge, which at first glance look quite attractive.
Unfortunately, these websites usually do not meet the requirements that are placed on a commercially used website today.
Even if the building blocks of a website construction kit are designed according to modern principles, this does not necessarily apply to the end result, especially not in comparison to professionally designed and programmed websites.
Videos help you sell
Online videos generate attention, arouse interest in the product and improve the image and awareness of a company. Video appeals to the viewer’s emotions and can positively influence their opinion of the company or their buying decision.
A picture is worth a thousand words
Dr. James Mc Quivey of Forrester Research proved this as early as 2008 in his study “How Video Will Take Over the World”.
According to this study, one minute of video material, with about 24 to 30 frames per second, can reproduce the content value of up to 1.8 million words.
The demands on content are increasing
People’s attention spans are steadily decreasing and their demands for content and entertainment are growing. Text and graphics are losing value because videos have the superpower to captivate people in a short time and convey complex processes and information. Online video is therefore indisputably the future of content marketing.
YouTube is the second largest search engine in the world
Millions of people click through the portal every day. This makes YouTube not only the second largest search engine in the world, but also the third most visited website after Google and Facebook. On average, 3 billion videos are watched every day. A view lasts at least 30 seconds.
Social media offer new functions for videos
Social media platforms have long recognised the potential of online video marketing and have upgraded their pages with extra video functions. On Facebook, videos play automatically and provide detailed statistics on viewer behaviour. However, Facebook counts a view after only three seconds.
At the moment, Facebook is developing an independent video app for mobile devices and smart TVs. With this, the group will not only compete with YouTube, but also with other streaming services such as Amazon.
Videos push your online marketing strategy
Moving images arouse curiosity: if the word “video” is in the subject line of an email, the open rate increases by 13% on average.
If a video refers to a website or even contains a direct link, the number of website visits increases automatically. With an embedded video, visitors stay on the page for an average of 2 minutes longer and are positively influenced in their purchase decision by up to 64%. Videos are therefore gold for your SEO and bring your website further up in the Google ranking.
Now is the right time
Because according to a forecast by the technology giant Cisco, more than 80% of global internet traffic will be video content by 2022.
What will it look like in 2025?
Start now with your first online video and see the impact for yourself.
Contact us
Make your request here now. 👋
We are available for you by e-mail, telephone or contact form.
If you’re ready to take your business to the next level, then you are definitely at the right place.
WE CONVERT is an experienced digital and content creation marketing agency.